Over 90% of prospective home owners start their home search online. 90%. That’s a lot of people making decisions about your home based on the listing pictures they see online.
You get one chance for your homes listing pictures to make a great first impression. If the buyers like what they see they’ll set up a showing if they don’t they move on to the next one. So how do you make your homes listing pictures shine online? A good photographer is a key element but it’s also important for you to consider how things will look in pictures. What we see in real life can often be distracting in a picture.
Still not sure what to do? Follow these tips below.
- Don’t do this on your own. Even if you’re a professional like I am. We all get too attached to our homes and we don’t see them the way others will see them. That bright pink flower in the office, I don’t even see it anymore, except when I got the pictures back, it was all I could see.
- Block out a significant amount of time to do this. Because it’s going to take longer than you think. You’re not only removing items, you’re cleaning. Every surface needs to be wiped down and the floors need to be cleaned because you can see dirt in the pictures. Trust me on this one if you can see the dust on the floor and the smears on the window the camera will too.
- Remove everything from your kitchen counters and then remove one more thing. Yes that includes the coffee maker. And then add in 1 or 2 pretty things so it’s not completely empty. Do this in the bathroom too.
- Make your bed really well, a messy, rumpled bed does not look good. Once the bed is made add a few decorative pillows. Skip the draped throw at the end of the bed, if it’s not done right it looks odd.
- Remove all the tchotchkes from the window sills and that pile of books next to the couch. Despite what we’re led to believe on Instagram those things don’t translate well in pictures.
- Remove all items hanging from the ceiling.
- Make sure all the window treatments are open. Nothing looks worse in a picture than heavy drapes covering a window.
- Remove the rugs from your kitchen. Rugs tend to stop the eye and break up the space. Removing them will make the space appear larger.
- Make sure the art work is centered and not hung too high.
- Paint your rooms a neutral color. Listen I love color, and I’m not afraid to use it. But if I was really going to sell my home I would paint my bright orangey/red family room a neutral color. Because I’m not even sure I like the color when I see it in pics. It was distracting and it doesn’t match the rest of my home.