your role in selling your property
Agree to a SIX MONTH LISTING CONTRACT
By committing to a defined and reasonable time frame, you allow us to commit to the efforts and expenses listed in the Marketing Plan
Market Your Property at a REASONABLE PRICE
Even the best home will languish if not priced competitively. "Fishing" for a higher price is a strategy that can backfire and results in a seller accepting a lower price than necessary. With true comparable and honest counseling, we will help you determine a price that is both wining and competitive.
KEEP HOME CLEAN and Orderly for Showings
Potential buyers can be immediately turned off by dirty dishes, cluttered rooms or unmade beds. Its important that the home be make ready for every showing.
Follow Through on MINOR REPAIRS
All appliances, light switches, door handles, etc., should be in working order. Minor paint touch-ups should be completed.
BE FLEXIBLE with Showing Times Between 9am & 8pm
This is crucial. Every showing counts and is important. Turning down showing is probably the one mistake made most often by sellers. Many relocation buyers may only have a day or two for their home finding trip. Being turned down for a showing may mean no showing at all.
VACATE THE HOME for All Showings
Buyers expect to view the home without the seller present. This allows the buyer to visualize themselves living in the home - a feeling not cultivated by the seller's presence.
10 steps to selling your home
1. MLS Listing with 2.7% Buyer Commission
By listing with the Multiple Listing Service, your property is visible to thousands of potential buyers and their agents in your market. A 2.7% buyer commission ensures maximum incentive among buyer's agents.
2. Professional Home Stager Will "Stage" Your Home
The goal of staging is to make your property more marketable by creating a home that is the most appealing to the largest number of prospective buyers. It makes your house look the best for showing, pictures and videos. Homes typically sell quicker and for more money as a result of staging.
3. Your Home Will Be Photographed by a Professional Photographer
These photos will be the first impression a prospective buyer has of your home. Nearly all homes are now viewed online before they are visited in person. A virtual tour of your home can make the difference between scheduling a showing and never knowing they were interested. The pictures and the tour will be optimized for mobile devices.
4. Full-Color Brochure
Created specifically for your property, a full-color brochure will be printed and distributed to all agents and buyers who view your home.
5. Complete Exposure on Major Real Estate Web Sites
Your property will also be listed on over 500 major national real estate websites that include Zillow com, Trulia.com, Realtor.com, HomeFinder.com and Homes.com. Your listings will also appear on all local websites belonging to real estate companies participating in broker reciprocity.
6. Your Property Will Be Displayed as a Featured Property on our Website
As a Featured Property on mattengengroup.com your property will be prominently displayed on our front page and promoted through social media.
7. SEO/SEM Marketing
We will market and manage your property using the latest SEO/SEM marketing strategies from concept to execution to ensure your listing will benefit from a strong on-line presence.
8. Social Media Promotion
Your property will be promoted via Matt Engen Group Facebook Page, Twitter, Instagram, YouTube and boosted on the Matt Engen Group Facebook and Instagram pages. Social mention of your property will include a detailed description and photos.
9. Open Houses
Though less that 5% of homes sell directed from open houses, many eventual buyers first see homes when they are open to the public. These buyers often revisit the property with their own agent and offers frequently follow these second showings.
10. Postcards Mailed to Homes Around Your Property
Word of mouth is key. There is always someone in the neighborhood who wants to upgrade or who has a friend who is looking for a new home.